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When the P99 first came out there were plenty of ads, they have tapered off considerably since then, while the S&W SW99 ads are showing up more.
I bet that Walther and S&W have a "limited competition" agreement. That here in the U.S., S&W would have the dominant share of the market, in exchange Walther could have the rest of the world, but that if the U.S. consumer *really* wanted a Walther P99 they could be found.
Just a guess though.
 
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